André Lacroix has an exceptional record of value creation at every company he has ever led. Beyond that, over the years, he has become a recognised authority on sustainability in the corporate world.
In ‘Leadership with Soul’, Lacroix reveals his model for business success, built over more than three decades with world leading organisations such as Ernst & Young, Colgate Palmolive, PepsiCo, Burger King, Euro Disney, Inchcape, Reckitt Benckiser and Intertek.
Lacroix attributes his success to taking an empathetic, humanist approach to driving sustainable growth and value for all: customers, employees, shareholders, communities and society as a whole. He has consistently applied this thinking to address the different challenges he has faced wherever he has worked:
Ernst & Young: auditing major public companies and banks in West Africa
Colgate: growing Colgate megabrands in France and Germany
PepsiCo: listening to the voice of the consumer to build brand icons
Burger King International: re-positioning the Burger King brand for outperformance
Disneyland Paris: sustainable growth based on the insights from its biggest fans – the resort’s 12,000
‘cast members’
Inchcape: building trust by identifying and exceeding real customer needs
Reckitt Benckiser: serving on the Board of one of the fastest growing consumer goods companies in the world
Intertek: applying the principles of Total Quality Assurance to make the world ever-better for everyone
Création & réalisation - Rollingbox®